How do you generalize the customer segment for t-shirts? In one word, young people. And what do young people unconditionally love? Fun, duh!
Seemingly insignificant humor actually goes a long way. So, insert jokes in your t-shirt product description that millennials and gen Z find relatable. Of course, if your brand image allows. In this regard, we love what the Red Bubble does. Amid technical description, the brand inserts one-liners that instantly gets your dying attention.